Neil Nathanson Stereoscopic Artist for Print and Animation

Lenticular. . . 3D without glasses or visual tricks

A thin, virtually invisible lenticular lens overlaid on a printed surface eliminates the need to use glasses or trick your eyes in order to see 3D. This technology frees images from the visual confines of two dimensions, allowing objects to float in front of and behind printed surfaces -- or so it appears to the eye. Imagine the new perspective that can yield for your direct mail piece -- or retail display!

Neil's image shown here is also featured in leading U.S. printer RR Donnelly's lenticular printing blog

The creation of lenticular 3D stereo art must be precisely synchronized with the lens and coordinated with the printing process for the 3D effect to display properly.

With the necessary expertise, the result can be eye-popping 3D without glasses suitable for exciting applications ranging from novelties to knock-out direct mail campaigns. The performance of typical lenticular campaigns richly reward any premium paid vs. conventional printed promotions.

ROI Dividends – Reports from the Field

RR Donnelly, one of the leading commercial printers in the U.S., has documented superior performance from marketing campaigns using lenticular formats.

9.5 Response Rate on Direct Mail (PDF, 105 KB)

91% of Consumer Recall of POS Display and 21% Brand Conversion (PDF, 87 KB)

Call Neil: 201-245-4924

© Copyright 2008-2011 Neil Nathanson